just another thought
Inspiring TED talk - How leaders inspire action

Through my London based friend Giedrius Ivanauskas’s inspiring facebook page Inspirisimo, I just saw one of the most inspiring TED talk’s I have seen in a while.

The speaker Simon Sinek is speaking about - How leaders and companies inspire action through a model he call the Golden Circle.

Basically the Golden Circle is three circles - the outer circle is WHAT, the middle circle is HOW and the inner circle is WHY. A lot of leaders and companies goes from out and in - explaining WHAT they do, HOW they do it and in the end maybe WHY they do it.

Simon’s research shows that truly inspiring leaders and great companies starts with WHY they do what they do, not what product it is you should buy. In the 18 minutes of TED Talk he uses Apple, The Wright brothers and Martin Luther King to demonstrate the example. I can’t help also thinking of a company like Google - the founders mission still holds for Google today - and that’s the WHY - ‘We want to make all information on earth searchable’ - this is not a business model, its not a product - its a big WHY and that’s what we buy into.

Our company - Mindjumpers is part of an entrepreneurial venture called Akasha Venture, the believe of Akasha venture is founded upon Quantum business theory, which (again basically) is about bringing your management and company to an energetic alignment - a state where its not the product - your product is your mission - its your WHY. When you brings your company to a state of energetic alignment people around you will believe in you and your product - not because of what you product or service you sell - but WHY you do it.

Enough talk from me - enjoy Simon’s speech and please leave a comment if this have brought anything to your mind.

Great motivation mashup from speeches and movies. (facebook.com/inspirisimo)

This is the ORIGINAL video. I edited Tony Robbins video for him. Edited by Eric Horner. Video footage from Snatch. Audio clips from Muhammad Ali’s speech, Rocky, and Coach Carter. Still photography by Gabriel Stiritz and Lauren Herreid. Music from Transformers and Gladiator. Hanz Zimmer.
This is a fan-made video.”

The creative agency - The Rumpus Room are just plain awsome.

Great collaboration project - showing what xbox lips is all about!

5 tips when you are chosing your internship

At Mindjumpers we love working with talented young people, so we put a lot of effort into finding candidates for internships with the right mind set for working at Mindjumpers.

We don´t want our interns to be ‘just’ interns, we want them to be a part of the agency while they are there, just like any other employee.

As an intern you don’t have to know exactly where you are going to be in five years, that’s what the internship and the management of the company where you chose to do your internship hopefully will help you get a little closer to.

I find it both fulfilling and giving to work with dedicated young people, I believe helping students with their thesis or having an intern can as a leader provide you with great knowledge and experience.

We just found two interns for the August to December period and I look so much forward to get them on the team. Our last intern, a brilliant young woman - Sara Hansson is ending her 20 weeks in less than 20 days - and she has been of tremendous value to Mindjumpers. I asked Sara to write up her view and advice to students seeking internship - because I think what she has valuable knowledge to share - I am absolutely amazed by her strong points - but be the judge yourself, and if you are on the look out for your internship, I hope you can use some of her tips.

The following have been written by Sara Hansson.

In my opinion, internship would be a part of every education.  I’m one of those who believe in “Learning by doing”. You get to work side by side to people who work within the field. Your skills are put on test and you get to push yourself to remember what you’ve learned in the same time as you have to adapt the working methods and the new environment that you’re placed in. It gives you another understanding and a realistic view of what’s actually expected of the role you’re looking for.  

I’m studying at a program called Creative Marketing that includes 28 weeks of internship. I did my first 8 weeks at an agency with a focus on event marketing, a place where I drove around in a nice looking business car and got an expensive gift in the end. In the middle of that I did some “safe tasks” and some complete-out-of-my-field-tasks. I guess all experience is good experience in one way or the other, but it didn’t bring me any new knowledge or valuable new skills. When going out on my last 20 weeks I was eager to find a place where I could develop and achieve much more.

I’m now at my end of my 20 weeks of internship at Mindjumpers. I couldn’t find a better place to learn from and to be a part of. Jonas has showed interest in my personal development from the start and seen the advantages of what I can provide the agency. If you don’t get the chances and responsibility it’s hard to prove yourself as an intern. Nothing is being hid or held away from me because I’m an intern. I’m being met as any other employee and have the responsibilities that expects out of my role. This is the main thing that makes me glad about doing my internship at Mindjumpers. I’ve got insights in how the agency works and all the opportunities I could get to grow. I’ve developed much more then I first thought.  

The internship is a part of your education. That means its one part of your way to finally get the job you wish for. No business cars or gifts beat the value of the huge step you take in your career when you’re handed the opportunities to grow. This is my 5 advices for those who going out on their internships:

If you have a long period of internship, do it at one place. People can involve you in more projects and you have time to learn knowing the company and the employees.

Tell them about your goals and what you expect from your internship. What can you provide to them and what you would like to learn more about? It could be a good thing to talk about at the first interview.

There are those internships where they use you for tasks they don’t want to do themselves or meaningless projects that are made up so you have something to do. Don’t be afraid to change to another place where both sides can gain value.

Be eager to take on every chance that comes in your hand. Embrace the responsibilities you get and believe in yourself. If you are not completely sure of how to do something then try! Who knows, maybe you do a task in a different – but new and creative – way?

Aim for the company that you find interesting. Follow your interests and think of what value it brings you.

Good points on how to use Linkedin to land a Job

Mashables own Jennifer Van Grove also just known as Jbruin, went on NBC San Diego yesterday morning with Lewis Howes the author of LinkedWorking: Generating Success on Linkedin the Worlds Largest Professional Networking Website.

Spend the 3 minutes watching the interview - there is certainly some basic good pointers if you want the best out of Linkedin when you are looking for a Job.

View more news videos at: http://www.nbcsandiego.com/video.

This book is about being a starter - a starter of your business!
The book can be a kick to your balls!
You might get the feeling that you are thinking everything wrong, and need to rethink your whole approach - but that’s only healthy!
Jason and David have build 37signals a great company - they have done it their way and in this book they share how - they call it their cook book!
Read it and crap what you think is right for you - after all - there are 1000 of different approaches to start a business - David and Jason’s is one!It’s a simple (like 37signals other products) to read book - less than a 3 hour read - but the knowledge is from many years of doing successful business.

This book is about being a starter - a starter of your business!


The book can be a kick to your balls!


You might get the feeling that you are thinking everything wrong, and need to rethink your whole approach - but that’s only healthy!


Jason and David have build 37signals a great company - they have done it their way and in this book they share how - they call it their cook book!


Read it and crap what you think is right for you - after all - there are 1000 of different approaches to start a business - David and Jason’s is one!
It’s a simple (like 37signals other products) to read book - less than a 3 hour read - but the knowledge is from many years of doing successful business.

Withhold impressive future eco friendly home - impressive creativity!

Innovation that springs from your needs!

Getting inspired by those amazing personal stories

Giedrius Ivanauskas, a great guy working amongst other things with social media out of London, just send me a mail saying, that I should check out an inspiring page on facebook called ‘Inspirisimo’. The text in the little info box says everything ‘Sometimes we all need just a little push to move forward. So feel free to share any inspirational stories, videos or pictures just here on the wall.’

Some of the stories I had heard about before - but I found this one, with a powerful message in the end.

Enjoy

Integrated Marketing: FIFA World Cup 2010 & Coca Cola

With less than a few month to one of the big events of 2010 - The FIFA World Cup in South Africa, its interesting to see how some of the sponsors of the event are getting their sponsorship integrated in not only their own activities but also in the activities of the World Cup.

So far in my opinion Coca Cola have done the most spectacular thing, it got brought to my attention by a friend on Facebook - sharing a fantastic YouTube video of the “official” song for the world cup - with the words - ‘fantastic song - gets you in the spirit for the world cup’. After listening for the song a couple of times it hit me - the nodes in the opening and the refrain - it’s heard before, going to YouTube and finding the coca cola happiness video - ohh yes that’s where I heard it.

My bet is that this song will be one of the most played song for millions around the globe this summer, and do not be surprised if you get thirsty by hearing it - that’s the coke side of life. Enjoy the video and have a Coke and a smile ;-)

Seth Godin on Using New Media, New Marketing, and New Thinking to Create 10 Bestselling Books

Due to different projects, I have recently been looking a bit into the use of new media and marketing when it comes to creating bestselling books.

This little video from 2008 with Seth Godin, is of course not totally up to date, but I found it very inspiring and wanted to share it with you.

If you have any thoughts on the subject please leave a comment.