just another thought

Withhold impressive future eco friendly home - impressive creativity!

Innovation that springs from your needs!

Getting inspired by those amazing personal stories

Giedrius Ivanauskas, a great guy working amongst other things with social media out of London, just send me a mail saying, that I should check out an inspiring page on facebook called ‘Inspirisimo’. The text in the little info box says everything ‘Sometimes we all need just a little push to move forward. So feel free to share any inspirational stories, videos or pictures just here on the wall.’

Some of the stories I had heard about before - but I found this one, with a powerful message in the end.

Enjoy

Integrated Marketing: FIFA World Cup 2010 & Coca Cola

With less than a few month to one of the big events of 2010 - The FIFA World Cup in South Africa, its interesting to see how some of the sponsors of the event are getting their sponsorship integrated in not only their own activities but also in the activities of the World Cup.

So far in my opinion Coca Cola have done the most spectacular thing, it got brought to my attention by a friend on Facebook - sharing a fantastic YouTube video of the “official” song for the world cup - with the words - ‘fantastic song - gets you in the spirit for the world cup’. After listening for the song a couple of times it hit me - the nodes in the opening and the refrain - it’s heard before, going to YouTube and finding the coca cola happiness video - ohh yes that’s where I heard it.

My bet is that this song will be one of the most played song for millions around the globe this summer, and do not be surprised if you get thirsty by hearing it - that’s the coke side of life. Enjoy the video and have a Coke and a smile ;-)

Seth Godin on Using New Media, New Marketing, and New Thinking to Create 10 Bestselling Books

Due to different projects, I have recently been looking a bit into the use of new media and marketing when it comes to creating bestselling books.

This little video from 2008 with Seth Godin, is of course not totally up to date, but I found it very inspiring and wanted to share it with you.

If you have any thoughts on the subject please leave a comment.

Why I went from corporate life to entrepreneurship

Probably like so many others my Goal where to start up on my own before I turned 30 – a goal I missed!

I got caught up in chasing a management career in corporate life, and for about 2 years ago I found my self in one of the largest media corporations in Denmark as Head of sales for the radio division.

I liked my corporate life, I liked being part of something big, and I liked having a lot of close and also more distant co-workers. I liked the empowerment of belonging to a big brand and I hate to say it, but I actually also liked the political game on a top-level management in a larger media corporation. Something I will write more about another time.

All good things comes to an end, the Corporation I worked for, where probably one of the first in Denmark to be hit by the upcoming (and now hopefully soon over) financial crisis. The Radio division got sold of, and I had a choice to make.
I had the chance to get the same position at the new owner of the radio and actually the management part (in number of employees) would increase.
But realising I had been working with Radio for almost teen years, knowing that it weren’t my true passion. Don’t get me wrong I believed/believe in radio, but what got me engine running, where building the business strategies, implementing them and that little fantastic part called people management.

It where time to seek new opportunities – and like most opportunities the happen for a bunch of reasons!

After turning down a few number of actually interesting jobs – I got to the conclusion that the only thing that would kick some life into my working life, where to go out on a limp!

Thinking back – it weren’t the dream of becoming the entrepreneurial visionary, the insanely rich self employed, the eager to show the world that I where the new Richard Branson - its so simple - I need to dare my self – I need to kick some life into my old comfy me – the big car, the nice restaurants, the expensive vacations – everything had to become unstable for me to feel a live and to grow, both as a person and a leader.

Holy shit the comfy things are gone – but I love it – everyday of it!
I never been more tired, I never worked more – but I never felt a joy about building both business and people as I do know – for the first time in my I feel I am giving it my all – and that feeling is why I went from corporate life to entrepreneurship.

There is no reason to be stressed by tasks and projects - just put one foot in front of the other and slowly increase the tempo.
Why you should hire people who blog

I just stumbled upon a great blog post written by Neil Perkin, the founder of Only Dead Fish, a consultancy specialising in digital content strategy, digital commercial strategy and social technologies from the UK

Times are tough. The recruitment market is tough. But here are 5 reasons why employing people who blog is more important than ever:

1. They start fires. Blogging forces you to come up with new stuff. To be interesting.

2. They understand the value of connection. And are connected. To other interesting people.

3. They get digital. They appreciate the nuances and potential of social media. And how it works. Because they’re doing it, not looking at it.

4. They network like crazy.

5. But most of all, because they’re bothered. They have an opinion. They’re not afraid to express it. They’re passionate about their subject. And real passion is rare indeed.


He nailed it, actually my latest hires have been people that blog, looking at my most recent hire, he actually just started blogging when I found his blog, but what he were writing – it just hit reason number 5 right on, with deep passion and excitement!
And that’s what I where explaining in my last blog post about digital identity, you can create your self! You can start working with what you are truly passionate about!

This is just another thought - Start to blog and Start looking for people whom blog when you hire!

My nigtly dilemmas

It’s 7.30 pm, again another day have raced by, and I find my self sitting here with my nightly dilemma.

I need to make a presentation for a new client meeting in the morning, I need to make a budget for a specific pitch coming up and I need to follow up on some tools we have started working with clearing up Rolls and responsibilities for everybody.

Then in one hand I hold a twelve pages interesting report from The Economist on “A world of connections – a special report on social networking” and in the other hand I hold a 120 pages thesis from a brilliant student at Copenhagen Business school on “Relation building in social media”.

On top of that I have a beautiful, intelligent and fantastic girl friend which I love spending my time with.

Now I am not complaining – I am living the life of my passion, but this is my dilemma, so many things I should and would love to do, every night, I just can get around to it all.

Well, it’s a positive dilemma – I should just get the presentation done, do the budget tomorrow, look at the rolls and responsibility thing – put it in order, save the thesis to the weekend take the report from the Economist with me and hurry home to my girl friend – it’s just a thought!

The feeling of being involved and listen to - WAUV

It’s hard not loving all these new possibilities of meeting people from all over the world and interacting with people you don’t know that rocks!

Yesterday I wrote a blog post about Twitterlive.net on socialemailmarketing.eu, I wrote that I liked the tool but that I had a little bump along the road when I started using it.

What happens next is just one of those fantastic experiences I wish everybody would get, course that is a real eye opener, when it comes to the possibilities of connecting with people cross everything else than a shared passion.

Twitterlive was built by Sergio Tobon an experienced .Net Web Application developer, who is passionate about twitter, Web services, and social media in general. His previous startups include the popular service pinmaps.net.

Now to the action part of it all - Sergio answered my blog post (almost within minutes, almost kind of scaring fast ;) ) And through him being open minded and us discussing in the comment area of the blog post, he got some insights from a user, and to be honest - he also got a somewhat more dedicated user and ambassador for his tool! Not because of the tool, but because I really like his approach to his users.

This is just a thought but! I could probably name you a million companies that could learn something from Sergio,

Top 100 Fail Clips of 2009

It´s hard not to watch, not to crumple your toes and not to say thank you for that mashup