With less than a few month to one of the big events of 2010 - The FIFA World Cup in South Africa, its interesting to see how some of the sponsors of the event are getting their sponsorship integrated in not only their own activities but also in the activities of the World Cup.
So far in my opinion Coca Cola have done the most spectacular thing, it got brought to my attention by a friend on Facebook - sharing a fantastic YouTube video of the “official” song for the world cup - with the words - ‘fantastic song - gets you in the spirit for the world cup’. After listening for the song a couple of times it hit me - the nodes in the opening and the refrain - it’s heard before, going to YouTube and finding the coca cola happiness video - ohh yes that’s where I heard it.
My bet is that this song will be one of the most played song for millions around the globe this summer, and do not be surprised if you get thirsty by hearing it - that’s the coke side of life. Enjoy the video and have a Coke and a smile ;-)