Basically the Golden Circle is three circles - the outer circle is WHAT, the middle circle is HOW and the inner circle is WHY. A lot of leaders and companies goes from out and in - explaining WHAT they do, HOW they do it and in the end maybe WHY they do it.
Simon’s research shows that truly inspiring leaders and great companies starts with WHY they do what they do, not what product it is you should buy. In the 18 minutes of TED Talk he uses Apple, The Wright brothers and Martin Luther King to demonstrate the example. I can’t help also thinking of a company like Google - the founders mission still holds for Google today - and that’s the WHY - ‘We want to make all information on earth searchable’ - this is not a business model, its not a product - its a big WHY and that’s what we buy into.
Our company - Mindjumpers is part of an entrepreneurial venture called Akasha Venture, the believe of Akasha venture is founded upon Quantum business theory, which (again basically) is about bringing your management and company to an energetic alignment - a state where its not the product - your product is your mission - its your WHY. When you brings your company to a state of energetic alignment people around you will believe in you and your product - not because of what you product or service you sell - but WHY you do it.
Enough talk from me - enjoy Simon’s speech and please leave a comment if this have brought anything to your mind.