I just stumbled upon a great blog post written by Neil Perkin, the founder of Only Dead Fish, a consultancy specialising in digital content strategy, digital commercial strategy and social technologies from the UK

Times are tough. The recruitment market is tough. But here are 5 reasons why employing people who blog is more important than ever:

1. They start fires. Blogging forces you to come up with new stuff. To be interesting.

2. They understand the value of connection. And are connected. To other interesting people.

3. They get digital. They appreciate the nuances and potential of social media. And how it works. Because they’re doing it, not looking at it.

4. They network like crazy.

5. But most of all, because they’re bothered. They have an opinion. They’re not afraid to express it. They’re passionate about their subject. And real passion is rare indeed.

He nailed it, actually my latest hires have been people that blog, looking at my most recent hire, he actually just started blogging when I found his blog, but what he were writing – it just hit reason number 5 right on, with deep passion and excitement!
And that’s what I where explaining in my last blog post about digital identity, you can create your self! You can start working with what you are truly passionate about!

This is just another thought - Start to blog and Start looking for people whom blog when you hire!